The team behind Tourism Unlimited
Tourism Unlimited is led by a senior boutique team with complementary strengths across tourism representation, trade marketing, public relations, destination strategy, digital visibility and market development. Together, we help international tourism brands build stronger visibility, credibility and commercial presence across Europe through strategic thinking, practical market knowledge and hands-on support.
Our clients value direct access to experienced specialists who understand both the complexity of European markets and the realities of the tourism industry. In a region shaped by different languages, cultures, consumer behaviours and trade structures, our multilingual team is a clear advantage — helping us engage Europe with greater nuance, stronger local relevance and more effective communication. As a boutique agency, we work closely, flexibly and always with the client’s specific goals in mind.
Meet the team
Judith Hoppe
Founder & Partner | Trade, Events, Market Representation & Destination Development
Judith brings extensive experience in tourism marketing, trade engagement, event management and destination-focused business development. Her background combines strategic marketing expertise with a highly practical understanding of how tourism products are positioned, represented and activated in market.
Having also worked for a tour operator, she brings an additional buyer-side perspective to Tourism Unlimited. This gives her a strong understanding of what the market needs, how products are assessed commercially and what trade partners require in order to sell a destination or tourism product effectively.
At Tourism Unlimited, Judith helps clients build meaningful market presence across Europe through representation, trade relationships, event-led activation and practical market support. She is valued for her structured approach, her reliability and her ability to turn strategic ideas into well-executed market activity.
Languages: German, English, French, Spanish
Christoph Hoppe
Founder & Partner | Events & Strategic Communications
Christoph combines business development expertise with a strong background in communications, project leadership and strategic thinking. His professional experience also includes work in the film and audio industries, which adds a valuable creative and production-oriented perspective to the way he approaches storytelling, presentation and market-facing communication.
At Tourism Unlimited, he plays a key role in shaping how clients present themselves through trade shows, events and strategic communications. From booth concepts and messaging to event-related communication and market-facing presentation, he helps ensure that clients show up clearly positioned, professionally represented and ready to make the right connections.
Christoph also brings a strong editorial perspective to the agency. With a well-established network of media contacts and as editor of Reise-Inspirationen, Tourism Unlimited’s German-language online travel magazine, he is particularly skilled at identifying relevant angles, shaping strong messages and connecting tourism brands with meaningful communication opportunities.
Clients value Christoph for his strategic mindset, his calm and structured way of working, and his ability to connect the bigger picture with practical execution.
Languages: German, English
Daniela Küsters
Partner | Digital Strategy, Market Positioning, & Sustainable Tourism
Daniela combines strong expertise in digital visibility, online marketing, public relations and strategic content with a deep understanding of how tourism brands can build relevance across European markets. Her work sits at the intersection of positioning, storytelling, discoverability and market-facing communication — helping clients strengthen both how they are perceived and how they are found.
As Partner at Tourism Unlimited, Daniela contributes across digital strategy, PR, destination positioning and content-led market development. She is particularly strong in identifying online opportunities, sharpening digital presence and translating complex tourism products into communication that is clear, compelling and commercially relevant. Her background also includes change and project management, which adds further structure and perspective to the way she approaches client work and supports business development processes.
Daniela brings a strong networker’s mindset to the agency and is especially effective at building relationships across tourism, media and industry circles. As a travel journalist and founder of Unique Universe, she also contributes an editorial perspective that is highly valuable for clients looking to connect visibility with long-term brand credibility. Her work is shaped by a clear interest in sustainable tourism, a strong affinity for the Caribbean and a particular appreciation for destinations with character, depth and a distinctive point of view.
Languages: German, English, Spanish, Czech