Customer since 2008
Sam’s Tours
Dive Center & Tour operator in Palau (Pacific)
Assignment: Representation in Europe
Tasks
- Evaluation/qualification and contracting of dive tour operators in Europe
- Monitoring of sales and bookings per country and sales partner across Europe
- Training of sales staff of dive tour operators in Europe (presence trainings, video trainings)
- Writing of a sales manual
- Strategic consulting on key PR messages and subsequent generation of content and articles
- Creation and execution of PR campaigns
- Writing and distribution of press releases
- Creation and management of photo library for travel trade and media in Europe, adhering to EU data protection standards
- Organization of individual press trips to Palau
- Securing editorial coverage in key dive and travel magazines in Europe
- Concept and management of key watersports show „boot“ in Duesseldorf/Germany
- Coordination and organization of meetings with existing and potential new sales partners and media members at dive and road shows
- Representation of Sam’s Tours at regional dive shows, e.g. Salon de Plongée in Paris/France and Fespo in Zurich/Switzerland
- Holding of presentations at road shows of sales partners
- First level support hotline for travel trade and consumers regarding dive trips to Palau
- Negotiationg and buying of media space in dive magazines in Europe
- Creation of collateral and give-aways
- …
The customer’s voice
Dermot Keane, Managing Director, Sam’s Tours Palau:
“Tourism Unlimited has proven themselves an excellent professional partner in providing the positive results and performance our business demands. Tourism Unlimited has our highest recommendation.”
Marc Bauman, Sales & Marketing Director, Sam’s Tours Palau:
“Our partnership with Tourism Unlimited has proven to be one of the best decisions we could have made for our business. Their professionalism, attention to detail and hard work have made them a vital part of our success in the European market. We cannot speak highly enough about our relationship with them.”
