Amun Ini Beach Resort on Bohol and Salaya Beach Houses on Negros in the Central Visayas, Philippines are two chic and stylish resort members of the Best Boutique Collection. The two resorts offer an excellent combination for island hopping in the Philippines and hence wanted to increase awareness for this through editorial coverage.

German dive magazine Silent World creates an interesting distribution & readership opportunity, setting it apart from its competitors in print dive magazines. Through a cooperation with the German arm of PADI, the dive training organization, it reaches out with each issue to 10.000 divers who have just completed a PADI training, whether it’s a newly certified Open Water Diver, a specialty diver such as wreck diver or any of the  numerous offers to enhance one’s diving skills.

The two page article highlighted the combination of staying in a stylish, yet relaxed environment during a dive vacation, the outstanding culinary experiences and unique creatures populating the reefs one can see during the dives in the Philippines.

The result for the customer: 20.000 circulation, 70.000 reach and 15.900 € media equivalent value generated!