Project Customer June 2014 – September 2015
Jamtara Wilderness Camp
Luxury tented camp Pench National Park, Madhya Pradhesh, India
Assignment: Launch PR in Germany/Austria/Switzerland
Tasks & Results
Tasks:
Consulting of positioning/selection of USPs and key visuals to use for launch in German speaker markets
Target media selection
2014 Launch PR campaign in Germany, Austria and German speaking part of Switzerland including creation of media database with uncomplicated access for editors
Creation and distribution of digital media press kit
2015 Follow-up PR campaign after extension of camp with new restaurant and pool area
Results:
Clipping highlights:
- Madame travel (high street fashion magazine, travel supplement)
- Connaisseur Circle (luxury travel magazine)
- Hotelling.net (B2B hospitality portal)
- Luxus Hotelteseter (luxury hotel magazine)
- 500 special hotels (Luxury hotel tips)
- Luckx (Lifestyle portal)
- Reise-Inspirationen (digital travel magazine)
- …
The result: More than 400.000 contacts through editorial coverage have been generated with an equivalent media value of more than 15.000 € for the launch press release.
The customer’s voice
Amit Sankhala, Managing Director, Jamtara Wilderness Camp:
“Tourism Unlimited and Judith have been excellent to work with. They have been very professional and have got us great exposure. Their knowledge in the German speaking markets has been a great asset to us.”
Judith Hoppe