Logo The Chilam Group Mexico
Logo Yucatan Dive Trek, Mexico

The Chilam Group/ Yucatan Dive Trek

Hotel & tour operator in Yucatán, Mexico
Assignment: Representation in Europe
Customer January 2016 – March 2020

The Chilam Group owns and actively manages adventure travel and hospitality businesses in the scuba diving, fly fishing, cultural excursion, watersports, beach resort and inbound tour operator markets in Yucatán, Mexico.

The brands and products belonging to the group include (excerpt):

  • Yucatan Dive Trek
  • Maya Blue Dive Center, Xpu Ha
  • Dark Zone Diving, Xpu Ha
  • XTC Dive Center, Xcalak
  • XTC Tec Diving, Xcalak
  • XTC Fly Fishing, Xcalak
  • Flying Cloud Hotel, Xcalak


  • Consulting on positioning and pricing strategy for Europe
  • Evaluation/qualification and contracting of dive and specialty tour operators in Europe
  • Monitoring sales & content policy for selling croc trips to Banco Chinchorro
  • Training of sales staff of tour operators in Europe (in-house trainings)
  • Strategic consulting on key PR messages and subsequent generation of content and articles
  • Creation and execution of PR campaigns
  • Writing and distribution of press releases
  • Creation and management of photo library for travel trade and media in Europe, adhering to EU data protection standards
  • Organization of individual press trips to Mexico
  • Securing editorial coverage in key dive and travel magazines in Europe
  • Consulting and support at key watersports show „boot“ in Duesseldorf/Germany
  • Coordination and organization of meetings with existing and potential new sales partners and media members at dive and road shows
  • Holding of presentations at road shows of sales partners, e.g. extratour in Germany, WeDive in Switzerland
  • First level support hotline for travel trade and consumers regarding dive trips to Yucátan, Mexico

The customer’s voice

Javier Salas, CEO, The Chilam Group, Mexico

Javier Salas, CEO, The Chilam Group, Mexico:

”Tourism Unlimited has been absolutely instrumental in helping The Chilam Group enter the European market, and be successful in it. They have gone above and beyond our professional relationship. Their commitment to their customers is relentless, they are always looking for ways to help their clients achieve their goals. We look forward to working with them into the future and would very highly recommend any business looking for representation in Europe to work with Tourism Unlimited”

During our familiarization trip with Yucatán Dive Trek, we participated in a series of promotional videos. See our interview about the cultural extensions offered in Yucatán: