A befriended agency who has outstanding contacts to the tourism industry in Indonesia, asked us to help her with an Indonesia promotion during ITB 2016 in Berlin. Since we publish the digital leisure travel magazin „Reise-Inspirationen“ (transl. Travel Inspirations), we decided to write a 20-page special feature on Indonesia do a special print for the world’s leading travel trade show.

As an editorial concept, we decided to go with a mix of articles featuring different regions in Indonesia, interviews, advertorials with hotel partners and airlines, complementd by selling advertising space to German tour operators selling Indonesia.

The special print was well received at the Indonesia booth and the tourism board was very happy with the Indonesia promotion.