Jamtara Wilderness Camp has several unique selling points it can capitalize on. Starting with the exclusive location at the Northern entrance of the park, adding sustainability and unique experience aspects.
We picked the „Star Bed“ experience, based upon the tradition of the surrounding villagers who spent their nights in the fields on elevated platforms to keep a watchful eye on the animals, as the key image of the launch campaign. The photography, provided by the customers, has proven to be very effective and soon turned out to become a desirable element of key publications to feature it in their editorials.
Some of the major publications that covered the launch included:
- Connoisseur Circle
- Touristik Aktuell