Stuart Cove’s Dive Bahamas had not been present in continental Europe for many years. When they decided to attend the largest water sports show of the world, the boot show in Duesseldorf, Germany, we knew we had to make their booth stand out. More so, since Stuart Cove is a legend in the Bahamas and the dive spots around his dive centre have been many times chosen for diving scenes in Hollywood documentaries and movies.
Well, our design concept was certainly provocative and unusual…
For 2017, Stuart Cove had produced an outstanding calendar, produced by his female dive instructor staff. The aim of the ladies was to raise awareness for the ever diminishing underwater ecosystem and for the sharks of the Bahamas. The outcome were beautiful and touching black-and-white photos. The female instructors were posing on wrecks or in the sand and most of the time interacting with sharks.
We decided to use these stunning images as the key element for the stand design. The pink background on the panel made them absolutely stand out.